Monday, December 31, 2007
Japanese people,traditionally near the end of December, send New Years cards to almost all of their friends,relatives and acquaintances.Likewise businesses send them to their customers.
This year being the Year of the Rat nengajo cards bear designs of rats or mice on them.Disney shareholders must be rubbing their hands in glee at the prospect of selling cards adorned with Mickey and Minnie on them.Bear in mind that between 3 and 4 billion cards are sent each year.Its a big marketing and commercial opportunity;for example there were numerous Snoppy cards available for the last Year of the Dog.
Cards that are mailed through to late December are collected and delivered together by Japan Post on January 1st.Since 1950 government issued cards have been available for purchase.These cards have their own lottery number.Should the recipient's number be drawn they become entitled to such prizes as TVs,kitchen appliances or car navigation systems.
Posted by Tim at 6:44 PM